Distributors
How PromoLeads Can Grow Your Distributorship
Would you like to be sent new prospects that are actively looking to buy?
Here's an example how:
The VP at MegaCorp says to his sales manager "I saw this cool purple widget - get 10,000 of them with our logo so we can give them out at the next convention." The sales manager sighs, "like I really have time for this".. so she fires up Google and types in "Imprinted purple widgets." She finds the exact piece her boss wants, and fills in the form online to find out more.
When an end-user reaches a supplier site - powered by PromoLeads - the resulting information request generates a sales lead that is forwarded to a participating distributor.
You're on your way to a local office building -your plan is to go door to door and introduce yourself and drop off some catalogs with your phone number on them. Your cell phone buzzes - you've got a text message. The title reads "PurpleWidgets Inc - has just sent you a sales lead" You call your office and your assistant tells you the lead just came in on your fax too. It's from MegaCorp and they need 10,000 purple widgets in 4 weeks. He gives you the phone number, you make the call and suggest some lanyards as well. You go back to knocking on doors - The PO for both the widgets and the lanyards is on your desk by the time you get back to the office.
We've all watched as the internet has become an incredible resource for consumers who are shopping for goods and services. Searching for information online has become everyone's "go-to" solution.
The fact is we know this will continue - but how can we as promotional products professionals (both distributors and suppliers) benefit from this behavior?
Yes - distributors have web sites and some have built great businesses online. They offer thousands of products through industry databases such as distributor central, asi, sage etc. These are great for those instances when an end user knows what they want, and promptly finds their site. However, how many times does a consumer find supplier sites only to be turned away in frustration? Here are two facts to consider
- Supplier web sites are out there and they have tons of great, product specific information - and as a result, search engines will send end users to supplier web sites.
- Many end users want to feel that they're having some interaction with a supplier. Even if it's just requesting information from a supplier site for an appropriate referral. This has become the standard model in industry after industry.
Historically when end-users have reached a supplier site - they are simply told - "please ask your promotional products distributor for XYZLine products" and the consumer is sent away. That is simply bad business. It doesn't make sense for any of the parties involved. In fact, it has resulted in traditional suppliers and their distributors losing millions of dollars of business to direct sellers and overseas suppliers.
With PromoLeads, traditional suppliers and distributors, through a revolutionary new form of partnership, can now benefit from the incredible amount of business being done over the internet.
Don’t forget – the PromoLeads system and its technology guarantee that every lead generated by a supplier’s marketing will be forwarded to a distributor. (See a detailed explanation of this under Distributor FAQ’s).
So What's Next...
- Signup and let PromoLeads open the new promotions market for you!
